July 3, 2018

The Psychology of Color in Marketing

People are visual (hence the drastic rise in social media platforms like Facebook, Instagram and others shifting from text-focus to photo and video-focus). People are so […]
June 28, 2018

Great Brands Investment in Themselves

Simply put – Successful brands stand apart from the rest! No matter the size of your organization, whether your brand is new or old… if you […]
June 27, 2018

How to build a marketing strategy (part 1)

What is the first thing you need to do when launching your digital marketing campaign?   For clarification, what’s the difference between your marketing strategy and […]
June 25, 2018

Using Negative Comments as a Gateway to Positive Conversation

When we were growing up and someone told us something negative, we were taught to just ignore it, and it would resolve itself. That words “could […]