People are visual (hence the drastic rise in social media platforms like Facebook, Instagram and others shifting from text-focus to photo and video-focus). People are so visual that whether you realize it or not, color plays a much bigger major role in your brand association and purchasing power than we think.
There’s a reason companies test the colors of things like advertisements, banner ads, and call-to-action (CTA) buttons. Even changing the color of a CTA button can increase conversions by upwards of 10-20% or more. For example, Hubspot recently did a color test and found that a red CTA button outperformed a green CTA button by 21%. They increased their conversion rate without changing anything about the page except for the color of the CTA. That’s the power of color psychology in marketing.
What is the Psychology of Color?
The psychology of color is an area of research that looks at how color influences our behavior and decision-making. When used in marketing, different colors can impact the way buyers perceive a brand in ways that aren’t always apparent. Here is a quick color guide to explain the power of color in your marketing.
A good brand will understand the power of their brand color and use it enlist particular reactions for their audience. Here is a great example, created by the logo Company about which brands chose which colors and what it evokes.
I am genuinely interested in knowing about you and your business. I like to use that curiosity to learn more about your industry and see if I can contribute anything from my experience to help benefit yours.
I like to think creatively, in the big picture and out of the box. I often say, "If you are going to speak, speak with passion." In that regard, I try to bring positive energy and enthusiasm to the work place... and my goal is to always help you succeed.
My other passions has led me internationally, where I ran educational and leadership training seminars and courses in the USA • Canada • Israel • Former Soviet Union • and Poland, as well as Tikkun Olam programs in Nicaragua.